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ROAS Calculator

Measure attributed revenue generated for each advertising dollar. ROAS describes revenue efficiency, not profit.

Same attribution periodFree tool · No sign-up · Browser-only

Your inputs

Same attribution period

Use one currency and a consistent reporting basis. Enter zero for costs that do not apply.

Formatting only; no exchange-rate conversion.
Amount in the selected currency.
Amount in the selected currency.
Understand the result

How this tool works.

ROAS = attributed advertising revenue / advertising spend.

A worked example

Put it into practice.

Revenue of 1,000 attributed to 200 of advertising spend gives ROAS of 5.00×: 5 of revenue per advertising dollar.

Examples use illustrative amounts in a single currency. Results are estimates, not guaranteed outcomes or marketplace quotations.

Common questions

Make the most of this tool.

Is a high ROAS always profitable?

No. ROAS does not subtract product costs, fees, shipping or other expenses. Compare the result with your margin and full operating costs.

How is this result calculated?

ROAS = attributed advertising revenue / advertising spend.

Are my inputs saved or sent to Fulfillio?

No. This tool calculates in your browser. It does not submit your values, save scenarios or send calculation results to Fulfillio. Refreshing the page clears your entries.

Can I use this without a Fulfillio account?

Yes. This is a free standalone tool. You do not need to sign in or provide an email address. The tool does not connect to your marketplace accounts.

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