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CTR Calculator

Calculate the percentage of ad impressions that became clicks. Use matching reporting periods for both counts.

Same advertising periodFree tool · No sign-up · Browser-only

Your inputs

Same advertising period

Use one currency and a consistent reporting basis. Enter zero for costs that do not apply.

Formatting only; no exchange-rate conversion.
Whole numbers only.
Whole numbers only.
Understand the result

How this tool works.

CTR = clicks / impressions × 100.

A worked example

Put it into practice.

100 clicks from 10,000 impressions give a click-through rate of 1.00%.

Examples use illustrative amounts in a single currency. Results are estimates, not guaranteed outcomes or marketplace quotations.

Common questions

Make the most of this tool.

Does CTR measure sales conversion?

No. CTR measures clicks relative to impressions. Use the conversion rate calculator to measure orders or conversions relative to visitors or clicks.

How is this result calculated?

CTR = clicks / impressions × 100.

Are my inputs saved or sent to Fulfillio?

No. This tool calculates in your browser. It does not submit your values, save scenarios or send calculation results to Fulfillio. Refreshing the page clears your entries.

Can I use this without a Fulfillio account?

Yes. This is a free standalone tool. You do not need to sign in or provide an email address. The tool does not connect to your marketplace accounts.

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