Skip to main content

eCommerce Conversion Rate Calculator

Calculate the share of visitors or clicks that convert, then estimate traffic needed to reach an optional order target at that rate.

Same traffic periodFree tool · No sign-up · Browser-only

Your inputs

Same traffic period

Use one currency and a consistent reporting basis. Enter zero for costs that do not apply.

Formatting only; no exchange-rate conversion.
Whole numbers only.
Whole numbers only.
Whole numbers only.
Understand the result

How this tool works.

Conversion rate = conversions / visitors × 100. Required traffic = ceiling(target orders / (conversions / visitors)).

A worked example

Put it into practice.

25 conversions from 1,000 visitors give a conversion rate of 2.50%. At that rate, a target of 100 orders needs 4,000 visitors.

Examples use illustrative amounts in a single currency. Results are estimates, not guaranteed outcomes or marketplace quotations.

Common questions

Make the most of this tool.

Can conversions exceed visitors?

This tool models one conversion per visitor or click, so conversions cannot exceed the traffic count. For repeat-order reporting, use an appropriate event-based analysis instead.

How is this result calculated?

Conversion rate = conversions / visitors × 100. Required traffic = ceiling(target orders / (conversions / visitors)).

Are my inputs saved or sent to Fulfillio?

No. This tool calculates in your browser. It does not submit your values, save scenarios or send calculation results to Fulfillio. Refreshing the page clears your entries.

Can I use this without a Fulfillio account?

Yes. This is a free standalone tool. You do not need to sign in or provide an email address. The tool does not connect to your marketplace accounts.

Keep exploring.

All free tools →
Business

Profit Margin Calculator

Separate gross margin from net margin by accounting for COGS first, then operating expenses for the same reporting period.

Open tool Business

eCommerce Profit Calculator

Bring revenue, COGS, marketplace charges, advertising, shipping and overhead together to understand ecommerce profit and profit per order.

Open tool Business

Break Even Calculator

Find how many units you need to sell to cover fixed costs from the contribution left after variable costs.

Open tool

From planning to daily operations.

See how Fulfillio brings connected orders, stock, shipping, invoices and supplier payouts into one workspace.

Request a Demo WhatsApp Us