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Amazon PPC Calculator

Model Amazon advertising from a budget or known click count, then project orders, sales, ROAS and ACOS using your CPC, conversion rate and order value.

Advertising projectionFree tool · No sign-up · Browser-only

Your inputs

Advertising projection

Use one currency and a consistent reporting basis. Enter zero for costs that do not apply.

Formatting only; no exchange-rate conversion.
Only the active mode’s budget or click count is used.
Amount in the selected currency.
Whole numbers only.
Amount in the selected currency.
Your own rate, from 0 to 100.
Amount in the selected currency.
Understand the result

How this tool works.

Budget mode: clicks = budget / CPC. Known-clicks mode: spend = clicks × CPC. Projected orders = clicks × conversion rate / 100. Projected sales = projected orders × AOV.

A worked example

Put it into practice.

A budget of 200 at a CPC of 2 projects 100 clicks. At 5% conversion and an AOV of 40, that means 5 expected orders, sales of 200, ROAS of 1.00× and ACOS of 100.00%.

Examples use illustrative amounts in a single currency. Results are estimates, not guaranteed outcomes or marketplace quotations.

Common questions

Make the most of this tool.

Why can projected orders be fractional?

This is an expected-value model. A projection of 2.5 orders represents an average expectation, not a promise of a fractional customer order or a guaranteed campaign outcome.

How is this result calculated?

Budget mode: clicks = budget / CPC. Known-clicks mode: spend = clicks × CPC. Projected orders = clicks × conversion rate / 100. Projected sales = projected orders × AOV.

Are my inputs saved or sent to Fulfillio?

No. This tool calculates in your browser. It does not submit your values, save scenarios or send calculation results to Fulfillio. Refreshing the page clears your entries.

Can I use this without a Fulfillio account?

Yes. This is a free standalone tool. You do not need to sign in or provide an email address. The tool does not connect to your marketplace accounts.

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